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Gone are the days when someone " shopped till they dropped ", with the boom in online business, now they can get anything they want to get to their doorstep with just a click of the mouse. Since 2014, Pakistan has been generating a tremendous amount of online traffic during e-shopping. With the expansion of online food stores, supermarkets and many retail web-based shopping stores, the Internet is making its way into the shopping trend. Pakistan’s e-commerce has generated about $1 billion in 2020. The major reason is the internet penetration. With easy access to 3G / 4G internet, Pakistan has seen a monstrous rise in mobile internet users over a decade ago. The moderate and available internet has made it easier for individuals, brands and associations to make it more possible in the virtual world. As of December 2019, Pakistan has 55.4 million clients with high-speed internet connections more than 78% of whom are between the ages of 18 and 27. What made an upward trend i...