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  On a cold Friday morning in 1979, Michael Aldrich was preparing to drive to the market for groceries. Amidst rapidly rising transportation costs, his weekly shopping trips were poorly organized and expensive. Why didn’t supermarkets deliver these products to Aldrich’s house?    Forty years ago, although the retail business market was attractive, a workable framework for sharing "participative" information between retailers and clients was inaccessible. Furthermore, it was before the high-level IBM PC or the invention of the Web. Frustrated by the status quo, Aldrich - an employee of a leading computer and television maker­ -successfully created a TV prototype that would connect to the computer at the supermarket and empower transactions from the comfort of his home. This basic model would serve as the foundation of present-day in e-commerce.   E-commerce is becoming a key strategic pillar for some companies.    The letter ‘e’ in e-commerce stands for elec...